Tom Wilson

BATTLE PLANS

Plan comparison tool? Not very cool. Plan comparison tool for Simple Mobile’s sponsorship of the Injustice 2 Esports Pro Tour? Way cooler. Clients feedback: “the perfect integration for this sponsorship.” Users agreed. Averaging over four minutes per visit.

Mobile Version

COnfidence on demand

When Total Wireless partnered with Ellen Degeneres’ content channel, Ellentube, their sponsored series was about helping others with their confidence. In addition to contributing to narrative development with the Ellen’s production company, we created Confidence On Demand, a UGC site where people can send in short messages of support and bits of wisdom to inspire those who may need just a little boost of confidence. The entire integration was extremely successful garnering over 3.5 million views and hundreds of millions of impressions. Most importantly the client has signed off on another year of this partnership.

Connected Culture

Simple Mobile had a year long partnership with Revolt and COMPLEX, which resulted in tons of content, but no central place to host it or way to extend its shelf life. So we created a central content hub for them that allows us to connect the brand through customer’s passions to help drive sales, it’s an idea we call Relationship Commerce.