Walker & Dunlop tapped us to create their first ever brand campaign. As the biggest name in Commercial Real Estate you’ve never heard, WD had an 85 year history of developing financing for housing developments, office buildings and apartment buildings. “It Starts Here” highlighted the fact that before a single brick is laid or blueprint is drawn, WD makes it all possible. The TV spot brought literal tears to the CEO’s eyes when he first saw it and when he shared with the entire company. Ran only on CNBC and Bloomberg.
Shaw Flooring is the America’s largest carpet, tile and covering manufacturer. They were launching the Pet Perfect Plus their newest stain resistant pet carpet As part of this product launch, Shaw became the official flooring of the American Kennel Club and received airtime for all televised events. They came to us asking for a commercial that made the carpet look beautiful, had a demo of the technology, but do it all in a memorable way. We think we nailed it.
Glidden Spray Paint was launching nationwide in Walmart in the very first time. For the launch, Glidden was given time on CTV and on Walmart’s in-store monitors to help awareness. Of course, Glidden had no video assets. So they asked us to create some, positioning their spray paint as the gateway product for DIY home repair by showing the how easy and transformative spray paint can be forold decor. The launch went so well our client was promoted just a few weeks after airing.