Tom Wilson

NOT SO FUNNY CARS

We competed in a pitch for Altoids promotional business. This is the winning pitch campaign which ran. It was an instant win giveaway. Three winners won vintage hot rods (each won worth $50K).

Big Tin

My first foray into Altoids was for a Christmas gift size version of Altoids. We figured this tin would scare the hell out of any other gifts. They sold out two weeks before Christmas.

OOH SPECTACULAR

When the media team came to us with a buy for twin billboards, we decided to make the most of them. We created a fake popsicle ad that we replaced every week for a month. Cinnamon quickly became the most popular flavor behind peppermint. 

LOVE TIN

This was a seasonal subline for Valentine's Day. Since Altoids was known for kitsch, we created the most suggestive Valentines ever.

Each Valentine was drawn by famous underground poster artist, Frank Kozik.

We ended up being too successful. These inserts were placed in free weekly newspapers like the Village Voice, Chicago Reader, etc. People started stealing them out of the newspapers leaving the remaining newspapers strewn about on the street. 

After a few of the newspapers refused to do a second run due to other advertisers complaints, we added postcards in those cities.