Tom Wilson

WEBSITE

The Every Day Magic website was the hub for the campaign. It went from concept to launch in 96 days. Contained over 500 pieces of content from articles to user generated Porsche owner stories to commercials to original films. Each page was a clickable mosaic of different stories and content. The site consisted of six main pages which acted as primary search filters for all content. To keep each visit unique, the content would update and rearrange after each visit.

Click below to view website walkthrough.

After the success of the 911-only version of the site, we added Cayman and Boxster content to the site as well to help boost their sales as well. Everyday Magic became the brand campaign for all models.

BRAND TV

PRINT

Print was one of the primary drivers to the Everyday Magic website.

Click any ad to enlarge.

Your Daily Magic

Knowing we would have to replenish and refresh content on the website, we decided the way to get the most content for a very low price was to have a UGC contest. Porsche fans/owners could send in videos that encapsulated the Everyday Magic in they get from their Porsche every day. We received hundreds of entries then culled them down to 10 finalists the public voted on. The winner received their choice of a free one year lease on a 911 or $18,000 in cash plus getting to walk the red carpet at the film’s premiere at Reelz Channel event. Below are the films that won and one of the other 10 finalists.

The BOOK OF EveryDay Magic

As our campaign and website were launching, Wolfgang and Ferdinand Porsche came to visit North American HQ in Atlanta for the first time together in over 30 years. As a welcome gift, we designed and made a coffee table book for them based on owner’s stories and anecdotes of the first drive, first Porsche or first memory they had of the cars. Only 1500 were made, two were presented to the Porsche brothers and the rest were given to anyone buying a Porsche 911 that year.

BROCHURE

Click any page to enlarge.