The Marines were losing ground in the battle for the best and brightest college recruits so as part of the new Battles Won campaign, we created a 57ft long experiential trailer/obstacle course called the Battles Won Challenge. It drives to college campuses around the United States and gives students a fun, active break in their day.
Click on picture to view film on website.
Players check-in and are given a disposable RFID wristband which records their time on the course. They proceed through the obstacle course of monkey bars, cargo net climb, pull-ups, sit-ups, mental acuity test and a rope climb. Fastest time of the hour gets free swag. There is a leaderboard for players to compare their times against. Leader at the end of the day receives a large gift bag of USMC gear.
The Porsche 918 Spyder was Porsche's first hybrid car. To increase interest in the 918, we held exclusive viewing parties at America's premier auto collector shows.
This is the direct mail piece sent to Porsche's most loyal and affluent collectors. The box opened from the middle to reveal the invitation to the event. Beneath the invitation was a carbon fiber card with their name engraved on it. The 918 body was made from the same carbon fiber.
To RSVP, guests registered online where they could choose which event and their viewing time.
In addition to the 918 Spyder launch, we built the Zentrum experience that highlighted Porsche's dedication to Intelligent Performance. At the Zentrum, drivers could sign up for test drives of the Porsche 2010 models.
Sports is the largest passion point for our targets, so we created the Semper Fi All-American Program. It culminated with the Battles Won Academy, a three day leadership symposium with TEDTalks style speakers.
Day 1 included check-in, an opening ceremony and a trip to Marine Corps Base Quantico.
Day 2 included a trip to Baltimore to visit Under Armour, a talk with Cal Ripken and seeing a game at Camden Yards.
Day 3 included a quiz based scavenger hunt around the National Mall, morning workout with an Olympian and closing ceremonies.
To give people a glimpse into the Battles Won Academy experience, we streamed the closing awards ceremonies live on Facebook.
G2 was created to be a new off-the-court lifestyle drink for athletes. A social drink needs a social place so we created the G2 Lounge. It was set up at the SuperBowl, NBA All-Star Weekend and the MLB All-Star game. Being one of the original influencer brands, Gatorade invited athletes and celebrities to relax and chill while enjoying some G2.
Here's what the G2 Super Bowl lounge looked like before it was packed with celebrities and athletes. Speaking of celebs and athletes check out a few of them who visited. See if you can name them all.
Parris Island is a cornerstone in the Marine Corp's legacy. For their 100th birthday celebration, we turned the Commanding General's office building into a permanent museum. Two museums, actually. One museum is dedicated to the history of recruit training. The other curates the history of Marine Corps recruiting posters.
Museum of USMC Recruiting Posters
Museum of Making Marines