Tom Wilson

BUNDLE TV

We based this spot on my relationship with my oldest son who was in high school. Director Fred Goss and improv actor, Jim Hanna really nailed it. The commercial was so successful we did ten more about this family. 

Cox did more than just TV. Every six weeks, we had to put out over 300 ads from buckslips to letter to emails to banners and social posts.

All TV spots were scripted with many jokes. However, the phone ringing you hear in the spot was real and the actor didn't miss a beat ad-libbing a line. Yes, that’s Dr. Rick from Progressive before imaginary medical school.

BUSINESS TV

Our brand work was so successful, Cox handed us their B2B account without a review. It resulted in almost $3M increase in revenue. 

Cox Business did way more than just TV. We sent out over 150 pieces of letters, banners, direct mail, emails, etc. every six weeks.

The campaign personified business problems and the consequences of not having Cox Business. Direct response sales rose by 31%.