CG was able to get airtime during all cricket matches on ESPN Caribbean. They wanted a cricket based spot that still felt like a brand spot. FYI, all the players are current stars of the West Indies cricket team. And one legend at the end. It was pretty popular which is why they’re still running it two years later.
Sir Curtly Ambrose is the Michael Jordan of Cricket. As a popular Hall of Famer, we had him to do man-on-the-street interviews at a West Indies vs India cricket match in Miami. The series was a hit so we renamed it Sir on the Street and have shot them over the past couple of years.